When we began working with the Council of Fashion Designers of America, we couldn’t have been more excited by the combination of a blank canvas and a bucket full of materials. Plus, our team is full of fashion bloggers, fashion students, and people who own far too many limited-edition sneakers.

We wanted to take more inspiration from garments when approaching the redesign. Looking at old patterns, fabric folds, and garment display, we applied these subtle details to a site that needed to remain clean, organized, and content-focused.

Before…

After…

Fabric folds and peaks translated into CSS-only design elements throughout the site.

Barneys taught us the proper way of showing off collections (and events).

Fanning out their social links made the CFDA site com…pleat…