As a bunch of art-lovers here at Sideways, we are so psyched about the launch of the latest iPad … Read More
As a bunch of art-lovers here at Sideways, we are so psyched about the launch of the latest iPad app from our client, Art Intelligence. This edition explores the iconoclastic life, works and legacy of one of our all-time faves: Keith Haring.
The latest edition, dedicated to this internationally celebrated artist-activist and pop icon, offers a deep dive into his life, his work, and the decade of blissful excess and political unrest: the ’80s. In honor of Haring’s birthday on May 4, download the app and experience everything from New York’s downtown club scene, the subway graffiti art that both beleaguered and beautified the city, to Haring’s passionate campaign for AIDS awareness.
Get acquainted with Callie Peck and Danny Dwyer’s latest collaboration, and stay tuned for more from Whitlow Productions. Read More
Our Associate Creative Director Callie Peck always has an exciting project up her sleeve – but this might be her biggest endeavor yet. After a year of collaborating on various projects with her partner (and friend-of-Sideways) Danny Dwyer, the idea for the short film “Two Stories Shy of a High-Rise” was born, and with it, Whitlow Productions. We caught up with Callie and Dwyer to hear just how they did it, and what we can look forward to from them in the future.
Sideways: How did you two come up with the idea for this movie? What was your inspiration? Callie Peck: We started with the suggestion “Bridge” which is this year’s TropFest signature item. We’re both huge fans of This American Life (but really, who isn’t), and there was an episode that opened with a story of a guy in Chicago who lived under a major drawbridge for three years. We couldn’t get over the visual of a house totally tilting over on its side, so we began to develop a character who might have a different reason to live in a bridge.
Danny Dwyer: It was really fun to play with the theme of a rotating house. So we got to play with each individual object in the house and how it would be affected by the shift. To take it a step further, we also played with the story as an entity—shifting itself—when the bridge tilts. It’s all about story.
Sideways: You spent a month building a mobile set without an engineering background. How did you pull it off? CP: We have awesome friends. The set plans changed a few times over the course of development, but started out with an amazing plan architected by (Sideways Co-Founder) Nate Catanio that would have given us an Inception-like set (and left us totally broke). But we worked back from there and came up with a pulley rigging and hinged system. There was some math, and a woodworking iPad app, and a lot of wishing. Plus we rented studio space from a bearded genius who checked all of our rigging and welded a few safety locks for us.
DD: I honestly think it had a lot to do with luck. By luck, I mean we were surrounded by such positive people that had SO MUCH to offer. It just became one of those things where we said we had this thing going on, and everybody wanted to be on board; so then we had no choice but to pull it off, or we’d look like a bunch of dreamers. I think that the more people we had coming on board it just inspired us to make it happen. Callie has never built anything more structural than a Lego Key West bungalo and I cheated my way through math—my uncle taught me how to count cards in blackjack but thats about it.
Sideways: What are your plans for the film? DD: We’ve gone this far I’d like to take it on a little festival tour and meet people, that’s what its all about, meeting people that share the same passions and making cool shit.
Sideways: Do you have any advice for first-time filmmakers? DD: Never forget why you started, surround yourself with positive people, and the golden rule: it’s all about the story.
Sideways: What’s next on the docket? CP: We’re developing a few projects right now. A spoof porn site on the “fun and goofy” end of the spectrum, and a feature film on the “serious work” end. Oh, and editing. Also editing.
DD: Yep, we’re going to put this bad boy through post-production and do it all over again.
Get a closer look at the new CFDA.com, presented by Sideways. Read More
We’re thrilled to count the Council of Fashion Designers of America among our clients, and are proud to have designed and developed the new CFDA.com – a site that serves an ever-expanding community of designers and the American Fashion Industry at large. The site launched in conjunction with the 50th Annual CFDA Awards, and allows users to dive even deeper into the worlds of the designers they love. We sat down with Steven Kolb, the CFDA’s CEO, and Kelly McCauley, Director of Communications, who explained how the new site has exceeded their needs and expectations.
This photo was taken on Christmas day in Australia (I know, it’s HOT). That was my favorite party dress, and the sunglasses and hat from Santa kept me shaded from the rays. It also meant I was looking good while simultaneously stuffing my face and plotting how to take over the world. I learnt to multitask at an early age. –Lauren Presser, Director of Social Media
Ah, the joys of youth. Here we find a wee Lauren Presser, before she even knew what the internet was, looking like a style star in the making. When her only care in the world was whether to pair those red-heart-sunnies with that red-brimmed sunhat (the answer being yes, of course). But how would Lauren wear this outfit now? I took a stab at one way she might take the look from 1990 to 2013.
Sayonara snow storm! With winter dragging it’s heels in New York, Nate, Stacy and I headed to sunny San … Read More
Sayonara snow storm! With winter dragging it’s heels in New York, Nate, Stacy and I headed to sunny San Francisco for the 6th annual EyeforTravel Social Media Strategies for Travel conference on March 18-19.
The two-day event was filled with memes, martinis, insights and advice from some of the travel and tech industry’s hottest and most influential players including Uber, Twitter, Facebook, Thompson Hotels and Sideways co-founder, Nathanial Catanio.
Here are our top 10 tweet takeaways. Check out #smtravel13 for tweet-by-tweet coverage of the conference.
Here an app, there an app… but which ones do you actually want and need? Read More
Here an app, there an app… so many apps! But which ones do you actually want and need? We polled the Sideways office to find out the apps we actually use on a daily basis – and we suggest you download them now.
“I’ve been using Full Fitness off and on for several years. Its simple, feature-rich and helps keep the bagel love at bay.” – Tim Murphy, Co-Founder / Creative Director
“Evernote. Couldn’t live without it. It allows me to sync my notes, clippings from the web, docs - anything really – across all of my devices. It’s what I take all of my meeting and call notes in and where I jot down quick ideas or inspiration. Love it!” – Nate Catanio, Co-Founder / Executive Producer
“The Equinox app to book a bike for spin class, and I love photo apps like Diptic and Camera+ to jazz up my Instagrams.” – Stacy Huggins, VP of Accounts
“ArtKive. It’s a mom-tool that organizes the gazillion art projects that my daughter brings home from preschool. You can take photos of the projects and then toss the paper!” – Jennifer Wai, Office Manager
“Clear for pretty lists, Today for weather nerds, Instacast for podcasts and Zite for reading.” – Lauren Presser, Director of Social Media
“Learnvest, because I love money but I hate budgeting.” – Emily Kropp, Community Manager
“Aviary. It’s the only photo retouching app I’ve seen that lets you blur areas of a photo using the “blemish” tool.” – Michelle Chu, Project Manager
“Reeder is my go to app for checking the latest news. It caches all of the articles before I leave the house. Great for the train!” – Keith Coney, Designer
“IBooks for iPhone. I do the majority of my reading standing in a packed train and I can’t imagine trying to read a real full sized book.” – Devon Hirth, Developer
Yes, they did a great job at creating relevant, social content for their communities after the blackout at Super Bowl 2013, but whoa! Slow down everyone!
If you were anywhere near the Internet during Sunday night’s marathon broadcast of the Oscars, you would have noticed a lot of brands were reacting to a serious case of the FOMOs. Many seemed to be updating… just because. There was often little purpose behind posts and original content seemed rushed and shallow. That said, there were a few great examples of how it was done right.
So, before you jump into real time marketing (RTM) for an event, here are a few things to consider:
1. Is the event relevant to your brand? High profile events are exciting – you want to be involved in the action! But, would the content you would be producing speak to the core values and objectives of your brand?
2. What do you want to achieve? How will RTM benefit your brand and community? Besides the one-in-an-Oreo chance of your content going viral, is covering this event truly going to help you make meaningful connections with your communities?
3. What’s the plan? What are you going to talk about? What kinds of assets are you going to produce? Have you gone through legal? Can you plan anything in advance?
RTM involves a lot more than someone having their eyes on a television and their fingers ready to type.
4. Why do you want to participate? Because everyone else is? Err, wrong. While RTM for a particular event (such as the Oscars) may work for many brands, it doesn’t mean it’s going to work for yours. There may be smaller events, or other ways you could invest in RTM that are going to hold more meaning for your community and be more effective towards meeting your goals on social.
Social media has long been a powerful, integral pillar of marketing and sales for retailers – but where will social go next, and how can retailers optimize their strategies? Here’s a sample of what we learned, and three takeaways you need to know now:
1. Use social media to replicate an in-store, high-touch shopping experience offline. This means great images on all platforms, interactive product views, and someone standing by to answer shoppers’ questions. Social media all-star Warby Parker makes short, personalized Youtube videos in response to questions about their frames, going above and beyond the expected level of service (see and example of one here!).
2. Give each social platform room to breathe and grow. Each should be an extension of your brand voice, not just used for customer service, or a single blanket strategy. You can’t simply copy and paste your storefront into a Facebook tab and expect to see sales – spend time tracking social sales to determine what will do best on each channel.
3. Make commerce an evolved aspect of your email strategy. Make individual stories and products within the email shareable and Pinnable – not the whole email all at once. And get technical! According to email marketing expert, Nicole Delma, a place where most email marketers can improve is in the technical integration of their eCRM platforms. All of the systems need to be working well together in order to maximize ROI.
Thanks to Nicole, the Warby Parker team and all the other panelists for an insightful summit!