Thompson Hotels

We have an antique phone in our office. It reminds us that people used to talk without typing. And … Read More

We have an antique phone in our office. It reminds us that people used to talk without typing. And maybe that wasn’t such a bad thing.

Social media can be surprisingly impersonal. It should be more like a real conversation between real people about real things. Thompson Hotels already mixes new technology with old-fashioned hospitality in their hotels. And as their social media AOR, we wanted to help them continue that practice in the digital space.

fig. A

We redesigned the Thompson Room 100 newsletter to evoke a more editorial feel, more in line with the Thompson brand. After the redesign, open rates went up 57% and revenue from the newsletter went up a whopping 3017%, bam!

A

Screen

Room 100 Email

 

fig. B

The Thompson Hotels Facebook pages are more than a place to have conversations with fans. We built out tabs that allow visitors to explore each of the properties and book rooms right through Facebook.

fig. C

Now, using the #hashtags and @handles we established, Thompson Hotels followers are #talkingaboutthompsonhotels, #bookingrooms, #recommendingthompsonhotels, #etc

B

C

Ingrid Werner Interview

 

fig. D

Room 100 is a great read, to compliment the stories and promote older issues we designed a dynamic – never the same twice – collage 2.0.

D

Thompson Collage

 

fig. E

Thompson is already a leader in the hospitality industry. We made sure they became a leader in the digital world too. They’re now ahead of the curve on new channels like Foursquare and Instagram.

E

iPhone

Thompson Instagram
Instagram Photos

iPhone

Thompson Foursquare
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