We have an antique phone in our office. It reminds us that people used to talk without typing. And maybe that wasn’t such a bad thing.
Social media can be surprisingly impersonal. It should be more like a real conversation between real people about real things. Thompson Hotels already mixes new technology with old-fashioned hospitality in their hotels. And as their social media AOR, we wanted to help them continue that practice in the digital space.
We redesigned the Thompson Room 100 newsletter to evoke a more editorial feel, more in line with the Thompson brand. After the redesign, open rates went up 57% and revenue from the newsletter went up a whopping 3017%, bam!
The Thompson Hotels Facebook pages are more than a place to have conversations with fans. We built out tabs that allow visitors to explore each of the properties and book rooms right through Facebook.
Now, using the #hashtags and @handles we established, Thompson Hotels followers are #talkingaboutthompsonhotels, #bookingrooms, #recommendingthompsonhotels, #etc
Room 100 is a great read, to compliment the stories and promote older issues we designed a dynamic – never the same twice – collage 2.0.
Thompson is already a leader in the hospitality industry. We made sure they became a leader in the digital world too. They’re now ahead of the curve on new channels like Foursquare and Instagram.