We have an antique phone in our office. It reminds us that people used to talk without typing. And maybe that wasn’t such a bad thing.
Social media can be surprisingly impersonal. It should be more like a real conversation between real people about real things. Thompson Hotels already mixes new technology with old-fashioned hospitality in their hotels. And as their social media AOR, we wanted to help them continue that practice in the digital space.
fig. A
We redesigned the Thompson Room 100 newsletter to evoke a more editorial feel, more in line with the Thompson brand. After the redesign, open rates went up 57% and revenue from the newsletter went up a whopping 3017%, bam!
fig. B
The Thompson Hotels Facebook pages are more than a place to have conversations with fans. We built out tabs that allow visitors to explore each of the properties and book rooms right through Facebook.
fig. C
Now, using the #hashtags and @handles we established, Thompson Hotels followers are #talkingaboutthompsonhotels, #bookingrooms, #recommendingthompsonhotels, #etc
fig. D
Room 100 is a great read, to compliment the stories and promote older issues we designed a dynamic – never the same twice – collage 2.0.
fig. E
Thompson is already a leader in the hospitality industry. We made sure they became a leader in the digital world too. They’re now ahead of the curve on new channels like Foursquare and Instagram.
