When Art and Hospitality Collide
Today’s travelers crave experiences to talk about, to create stories they can bring home.
Expectations to have one-of-a-kind experiences are amplified more so because of social media. People are wanting to collect these stories and share it with the world. Hotels in particular are searching for unique ways to appeal to this need for new experiences and stand out among the crowd.
This is where art and design come in.
Murals and statement art pieces are becoming the design norm in Hotels. We are seeing art in the most unexpected of placements that challenge and enhance the guest experience. The art pieces essentially become a part of the hotel, integrating into the architecture, brand, and overall vibe of the space.
The following are just some of the many hotels that have maximized this opportunity to enhance their brand through art and differentiate themselves. Travelers are definitely taking notice and sharing their experiences online.
Megaro Hotel, London — The distinctive “marmite" graffiti was painted on the Megaro Hotel facade in 2012 by local street artist collective, Agents of Change.
Public, New York — Ian Schrager’s latest hot-spot, Public Hotels, used neon lights in their escalators that’s producing thousands of Instagrams.
Hotel Des Arts - San Francisco — Every room featured in Hotel Des Arts is created by local and international street artist, creating an interactive experience one would get at a museum.