Sideways - Branding

Sideways is a branding and creative agency located in New York City. Our recipe for branding is one part science and one part art. Learn more about how we service Brand Strategy, Brand Identity, Brand Expression.



Our recipe for branding is one part science and one part art.

We find the right strategy using well-mined insights, and take that knowledge into our “black box” where the design magic is made.

Working with emerging and transforming brands and helping them articulate their place in the market is a point of pride for Sideways. We use our archetype branding methodology to dig deep into a brand’s meaning and to build resonance with customers.


Brand Strategy

Precise target and market definition make for natural creative that’s aligned with the real interests and tastes of the audience.

  • Market research
  • Brand Auditing
  • Positioning
  • Brand Definition
  • Launch Strategy
  • Channel Strategy
  • Social Strategy
  • Media Strategy

Brand Identity

We craft brand identities with care and precision. Every part of a brand’s presence reflects an established, cohesive identity that’s alluring and beautiful.

  • Naming
  • Visual ID
  • Photography
  • Brand Guides
  • Signage

Brand Expression

We are platform-agnostic and interactive. We think through customer journeys from start to finish, so brands can inspire passion in their consumers through every platform.

  • Creative Ideation
  • Launch Campaigns
  • Campaign photography
  • Brand Video
  • Website Design
  • Experiential design
  • Product Design
Beauty awakens the soul to act.
— Dante