Moxy Times Square Website

Sideways created a new website for Moxy Times Square, the first Moxy hotel in partnership with The Lightstone Group. With dining and nightlife venues by The Tao Group and interiors from Yabu Pushelberg and Rockwell Group, Moxy is growing up in New York.


Get a Room

 We’ve had an eye on Moxy Hotels for years. Originally conceived as a partnership between hotel-powerhouse, Marriott, and apartment-dweller darling, IKEA, Moxy’s New York flagship is grown up but not grown dull. Interiors by Yabu Pushelberg and Rockwell Group with dining and nightlife by Tao Group, Moxy is poised to transform the Garment District. Or is it Times Square South? Either way, you can be sure to catch the Sideways Team for happy hour on the roof at Magic Hour.


New partner, true bliss

Moxy Times Square is the first of several locations developed in partnership with the Lightstone Group, and marks an elevation of the cheap-chic brand. Sideways developed a digital platform for the portfolio of partnership hotels so that each new property can showcase its distinct identity.



Mix one up

Immersive imagery and video leads users into pages with a collage aesthetic that mirrors the customizable interiors at Moxy for a modular and playful site.