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Moxy Opening Campaign

Sideways worked with Moxy Hotels to open their flagship New York property. With a suite of collateral, out-of-home and product design, we brought a New York vibe to the Millennial-focused hospitality brand.

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Screw it, let’s do it.

Moxy Hotel’s introduction to New York brought a four-year-old brand into the city’s spotlight. Promising NYC’s largest all-season rooftop bar is sure to get you attention, especially when it boasts the Tao Group’s name. Sideways brought Moxy to market with a creative suite from marketing collateral to out-of-home. We stayed true to the brand’s playful spirit, but focused on photography that could stand up next to high fashion wild postings.

 

 
 
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Pick up artists

The heart of Moxy Times Square centers around the lobby, featuring the stunning Bar Moxy and The Pickup, a grab-and-go cafe. Evoking a day-to-night sensibility, we created a brand identity for the two spaces that could complement the hotel’s brand and each other.

 
 
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