Moxy Opening Campaign

Sideways worked with Moxy Hotels to open their flagship New York property. With a suite of collateral, out-of-home and product design, we brought a New York vibe to the Millennial-focused hospitality brand.



Screw it, let’s do it.

Moxy Hotel’s introduction to New York brought a four-year-old brand into the city’s spotlight. Promising NYC’s largest all-season rooftop bar is sure to get you attention, especially when it boasts the Tao Group’s name. Sideways brought Moxy to market with a creative suite from marketing collateral to out-of-home. We stayed true to the brand’s playful spirit, but focused on photography that could stand up next to high fashion wild postings.



Pick up artists

The heart of Moxy Times Square centers around the lobby, featuring the stunning Bar Moxy and The Pickup, a grab-and-go cafe. Evoking a day-to-night sensibility, we created a brand identity for the two spaces that could complement the hotel’s brand and each other.