Sideways - Overview

A digital-first branding and creative agency. We believe branding never stops. And we work to make your world more beautiful and enlightened. We have focused expertise in Branding and Hospitality.


Sideways is a digital-first branding and creative agency uniquely positioned to differentiate your brand in a world where branding never stops.



Over the years, we’ve built some of the most exciting boutique hospitality brands from scratch. This hospitality experience has deeply influenced how we think about our work, regardless of industry - we infuse guest-centric, experiential thinking and a touch of magic into our work and culture. We have continued to expand our suite of offerings to service a broader set of lifestyle industries including music, television, consumer electronics, hospitality and fashion.




Our approach to branding is simple: Know your user, and offer them the most seamless and beautiful end-to-end experience of your service or product on every platform. From data analysis all the way to brand launches, our strategy and creative teams together craft smart, meaningful brands.

  • Brand Strategy
  • Brand Identity
  • Brand expression


Sideways has designed innovative and compelling digital experiences for a wide range of clients — large brands such as Thompson Hotels and Live Nation to iconic brands such as The Raleigh and Rainbow Room.

  • Website Development
  • Website Design
  • Content Strategy
  • Creative Campaigns