SLS — Same DNA

For the opening of its new hotel in Brickell, SLS needed a campaign that invited guests to extend their trip and explore their sister Miami properties — South Beach and Downtown. 

SLS Campaign — Pack your Alter Ego

Same DNA. Different Personality.

sbe has grown SLS Hotels from a single standout property in Beverly Hills to a desirable global brand. Twin models Aida and Leva Aniulyte and Travis and Troy Cannata personified the two faces of SLS — sophisticated luxury with a wild side

South Beach Layout
Beverly Hills Layout
SLS Ad in situ
Park Avenue Out of Home — Building Wrapper
SLS Campaign Pencil Layouts