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SLS — Same DNA

For the opening of its new hotel in Brickell, SLS needed a campaign that invited guests to extend their trip and explore their sister Miami properties — South Beach and Downtown. 

SLS Campaign — Pack your Alter Ego
 
 

Same DNA. Different Personality.

sbe has grown SLS Hotels from a single standout property in Beverly Hills to a desirable global brand. Twin models Aida and Leva Aniulyte and Travis and Troy Cannata personified the two faces of SLS — sophisticated luxury with a wild side

 
 
 
South Beach Layout
Beverly Hills Layout
 
SLS Ad in situ
 
Park Avenue Out of Home — Building Wrapper
 
 
SLS Campaign Pencil Layouts