Sideways Portfolio - The LINE Hotel

Sideways created a new website for The Line Hotels, as the brand grew from one to three properties. With room for its popular dining and bar venues from Roi Choi, Spike Gjerde and Erik Bruner-Yang, The Line lives as beautifully online as it does on property.

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Culturally Inspired Hotels

Starting as a hip must-stay in LA's Koreatown the LINE is growing into a collection of hotels inspired by their unique communities and neighborhoods across the country.  As the LINE expands it's portfolio to properties in Washington D.C. and Austin, Texas they face the challenge of maintaining a cohesive brand while allowing each property to have a unique voice and style.


Focused Structured Minimalism 

As LINE finds inspiration in simplicity, the site distills features down to bare essentials. Properties are branded with the fewest embellishments — typography and texture. Guided subnavigation per page allows the user to focus on single images and content at a time and an expanding menu nests contact and social neatly into main navigation. New properties can stand up seamlessly with easily configured pages to showcase unique spaces, rooms and floor-plans, with light descriptions and relevant content



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