5 Innovative Ways to Elevate Your Luxury Hotel Touchpoints and Add Brand Equity

Your luxury or boutique hotel brand’s essence needs to come through in every single touchpoint your guest interacts with. This multifaceted, multisensory experience not only differentiates you from other brands, but communicates you know your audience better than anyone else. When done right, every branding decision should feel like a wink and a nod to your guest.

There are endless ways to make a guest feel like they’re part of a bigger brand story. And while understanding every touchpoint is the first step, it’s just as important to make sure they provide a unique and honest manifestation of your brand. In reality, most branded touchpoints tend to lack distinctiveness. Attractive merch or a line of luxury candles have become table stakes in the luxury hospitality industry, which means your brand has a unique opportunity to add more to the conversation.

Here are five innovative ways to rethink average touchpoints to create a memorable brand experience for your guests and add to your hotel’s brand equity