D'USSÉ
D'USSÉ sought Sideways to connect the culture-building roots of Roc Nation and position the Bacardi-owned cognac as the as the modern expression of Cognac. We painted a finer picture of the culture through content strategy centered around music, arts, and makers.
The social strategy was a narrative-based window into the D'USSÉ lifestyle. Real stories through the eyes of D'USSÉ culture makers and mixologists. Sideways partnered with influencers and experts in the industry to celebrate the heritage of Cognac and craft cocktails in a social-first approach to drive engagement.
Sideways established D'USSÉ as authority on fashion, art, and music with a clear brand vision expressed through content curated at culturally-dialed experiences featuring music's brightest and boldest names.
Centering D'USSÉ in the music and arts communities, audiences were invited to join the discussion and discover more – in life and online.
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Partners
D'USSÉ sought Sideways to establish the Bacardi-owned brand as an authority on cognac at the intersection of culture, arts, and innovation. We crafted a content strategy that established a clear brand vision of D'USSÉ as the premier alcohol for the culture class. Our concept, content strategy, influencer partnerships, and high-impact video led to high performing media driving social engagement.
