180 E 88TH STREET

180 East 88TH STREET

A Modern Romance

  • Brand Strategy
  • Brand Identity
  • Design / Image
  • Go-To-Market Campaign
  • Technology
  • Content
  • Performance Marketing

THE NEW ARCHITECTURAL ICON of the
UPPER EAST
SIDE

We built 180 East 88th Street a new look that's quintessentially New York and a new lifestyle that brings levity to a traditional neighborhood.

180 E 88th Street Luxury Condominium image carousel

180 E 88th Street luxury condomium drone shot of exterior in the upper east side manhattan
mother and father with child sitting on corner couch of living room in 180 e 88th street luxury east side condominium
Couple exiting the entrance gates of 180 E 88th Street, a luxury condominium on the upper east side of new york city in manhattan.
Gentleman sitting in the luxury lobby on a grey couch beneath dramatic archways of 180 E 88th Street, a luxury condominium on the upper east side of new york city in manhattan.
elegant woman in red dress on the dramatic curved staircase of the penthouse in 180 e 88th street the luxury new development condominium on the upper east side

A CINEMATIC EXPRESSION of
CLASSIC NEW YORK CITY

Close up of artistic couple in their luxury condominium at 180 E 88th Street
Art husband working in his home office at 180 E 88th Street, a luxury condominium in the Upper East Side of Manhattan
Art husband decanting red wine in his kitchen at 180 E 88th Street, a luxury condominium in the Upper East Side of Manhattan
Artistic wife relaxing in glamorous bathtub in elegant personal bathroom at 180 E 88th Street, a luxury condominium in the Upper East Side of Manhattan
Artistic wife putting on necklace 180 E 88th Street, a luxury condominium in the Upper East Side of Manhattan
Artistic couple reclining in their living room 180 E 88th Street, a luxury condominium in the Upper East Side of Manhattan
Art husband decanting red wine in his kitchen at 180 E 88th Street, a luxury condominium in the Upper East Side of Manhattan
Art husband reading the newspaper in his home at 180 E 88th Street, a luxury condominium in the Upper East Side of Manhattan
Art wife's hand playing a record in her home at 180 E 88th Street, a luxury condominium on the upper east side of Manhattan

We re-introduced 180 East 88th Street, illustrated through a series of unexpected moments that evoke heart, humanity, and a little wink. This campaign is a spotlight on the lives of passionate and unique Upper East Siders who make the most out of home and live in good taste.

Family dining in bright dining room at 180 East 88th Street, a luxury condominimum on the upper east side of Manhattan.
girl looking through telescope in bedroom window at 180 East 88th Street, a luxury condominimum on the upper east side of Manhattan.
Mom greeting husband while husband is preparing dinner in their kitchen at 180 East 88th Street, a luxury condominimum on the upper east side of Manhattan.
Daughter playing with jack russell terrier in lofted bed in her bedroom at 180 East 88th Street, a luxury condominimum on the upper east side of Manhattan.
Girl looking up from homework in 180 e 88th luxury condo branding by sideways luxury real estate branding agency
Daughter peering through telescope of window at 180 e 88th street luxury condo branding by sideways luxury real estate branding agency
Dad preparing ingredients at large marble island in kitchen at 180 East 88th Street, a luxury condominimum on the upper east side of Manhattan.
Mom smiling at daughter in kitchen at 180 East 88th Street, a luxury condominimum on the upper east side of Manhattan.
Family dining in bright dining room at 180 East 88th Street, a luxury condominimum on the upper east side of Manhattan.

A UNIQUE WAY to
EXPERIENCE
the UPPER EAST SIDE

A STRIKING NEW FACADE for
180 EAST 88TH ST

180 e posters
180 e 88th street floor plan luxury upper east side condo with branding bysideways luxury creative branding agency in new york for real estate, hotels, hospitality, and residential

To reach buyers searching for a different way to experience the UES, the brand needed a refreshing new approach. We gave the brand identity a new life that is quintessentially New York

180e88 logo
Photo of 180 E 88th luxury condominium postcard mailer featuring woman exiting gold entrance and back of postcard with info

image carousel of brand identity work for 180 east 88th street

plaster swirl texture background
close up of embossed logo of 180 E 88th street
close up of business card
brand book displaying color palette for 180 E 88th brand identity
close up of envelope embossed

Partners

    180 East 88th Street has become a new architectural icon in the Upper East Side. To reach a high-end condo buyer seeking something different in an established neighborhood, the brand needed a new approach. Through revamping the branding, we breathed new life into the property with an identity that’s quintessential New York, and a campaign that offers levity in a traditional Upper East Side luxury real estate market. With a stronger visual identity and a brand new website, 180 East 88th Street saw a 200% increase in overall site traffic and 170% increase in leads.

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