180 E 88TH STREET
THE NEW ARCHITECTURAL ICON of the
We built 180 East 88th Street a new look that's quintessentially New York and a new lifestyle that brings levity to a traditional neighborhood.
180 E 88th Street Luxury Condominium image carousel
A CINEMATIC EXPRESSION of
CLASSIC NEW YORK CITY
We re-introduced 180 East 88th Street, illustrated through a series of unexpected moments that evoke heart, humanity, and a little wink. This campaign is a spotlight on the lives of passionate and unique Upper East Siders who make the most out of home and live in good taste.
A UNIQUE WAY to
the UPPER EAST SIDE
A STRIKING NEW FACADE for
180 EAST 88TH ST
To reach buyers searching for a different way to experience the UES, the brand needed a refreshing new approach. We gave the brand identity a new life that is quintessentially New York
image carousel of brand identity work for 180 east 88th street
180 East 88th Street has become a new architectural icon in the Upper East Side. To reach a high-end condo buyer seeking something different in an established neighborhood, the brand needed a new approach. Through revamping the branding, we breathed new life into the property with an identity that’s quintessential New York, and a campaign that offers levity in a traditional Upper East Side luxury real estate market. With a stronger visual identity and a brand new website, 180 East 88th Street saw a 200% increase in overall site traffic and 170% increase in leads.