PARK LANE NEW YORK
A respite at
the tip of
Sideways reimagined the iconic post-war building with a storied history and 600+ keys into brand new nostalgia, infusing new energy into the Park Lane Hotel with its new website, digital content, and technology.
Creating a digital approach that evokes the fresh take on nostalgia, infusing of-the-moment design that always nods to the timelessness of good taste and built upon a thoughtful, effective user experience.
Park Lane Image Carousel
Indulge with US
Sideways led the digital vision for Park Lane's food and beverage offerings, from Darling, the rooftop restuarant with billion dollar views, literally, to Harry's New York Bar, a sophisticated and intimate setting. Each establishment deserved its own digital presence, with unique sites yet a consistent user experience.
Rose Lane as the all-day-dining option transforms from bright breakfasts to moody evening cocktails, deserving an approach that spoke to its persona.
Harry’s New York Bar, a classic institution with a fresh new take at the Park Lane Hotel.
When long-time Sideways client Highgate acquired the storied Park Lane New York, they entrusted us with taking an iconic landmark with a new aesthetic into the digital age. We introduced the new brand digitally with a new website, performance marketing strategy, and digital content creation.