PARK LANE NEW YORK
A respite at
the tip of
Sideways reimagined the iconic post-war building with a storied history and 600+ keys into brand new nostalgia, infusing new energy into the Park Lane Hotel with its new website, digital content, and technology.
Creating a digital approach that evokes the fresh take on nostalgia, infusing of-the-moment design that always nods to the timelessness of good taste and built upon a thoughtful, effective user experience.
Park Lane Image Carousel
Indulge with US
Sideways led the digital vision for Park Lane's food and beverage offerings, from Darling, the rooftop restaurant with literal billion-dollar-views to Harry's New York Bar, a sophisticated and intimate setting. Each establishment deserved its own digital presence, with unique sites, yet a consistent user experience.
Rose Lane as the all-day-dining option transforms from bright breakfasts to moody evening cocktails, deserving an approach that spoke to its persona.
Harry’s New York Bar, a classic institution with a fresh new take at the Park Lane Hotel.
When long-time Sideways client Highgate acquired the storied Park Lane New York, they entrusted us with taking an iconic landmark with a new aesthetic into the digital age. We introduced the new brand digitally with a new website, performance marketing strategy, and digital content creation.