EQUINOX HOTELS

Equinox Hotel

A New Standard of Performance Travel

Brand Identity
Go-To-Market Campaign
Technology
Content
Performance Marketing

EVERYONE
WANTS
SOMETHING,
but SOME
WANT IT
ALL

A new
standard
for
performance travel

When Equinox opened its first hotel in New Yorks new Hudson Yards, the property was sure to make a splash amongst its high-performing devotees.

Equinox Collateral Design Module

equinox key card by sideways luxury creative branding agency in new york for real estate, hotels, hospitality, and residential

DESIGNING
A GUEST-FIRST
HOTEL
EXPERIENCE

Breaking through the hospitality space required a fine-tuned team of experts to deliver a dependable, guest-first hotel experience.

equinox hotel content creation magazine collateral creative visual design by sideways luxury creative branding agency in new york for real estate, hotels, hospitality, and residential

Equinox stationery collateral by sideways luxury creative branding agency in new york for real estate, hotels, hospitality, and residential

Tea in room amenity design by sideways sideways luxury creative branding agency in new york for real estate, hotels, hospitality, and residential

Partners

Nick Knight
SHOWstudio
Collins
Hugo & Marie

Equinox sought Sideways to break through the hospitality space with the first-ever Equinox Hotel. Equinox set a new standard for performance travel, transcending categories while delivering a dependable, guest-first hotel experience guided by the hotel branding experts at Sideways. Our creative team translated the Equinox performance ethos across guest touch-points, from in-room experiences to digital content and our technology expertise delivered a seamless web platform booking experience. Equinox Hotels' debut property set the new standard for performance travel that only Equinox could bring.

EQUINOX HOTELS

Equinox Hotel

Equinox Collateral Design Module

Partners

Park Lane New York

Moxy Hotels