When Equinox opened its first hotel in New Yorks new Hudson Yards, the property was sure to make a splash amongst its high-performing devotees.
Equinox Collateral Design Module
Breaking through the hospitality space required a fine-tuned team of experts to deliver a dependable, guest-first hotel experience.
Equinox sought Sideways to break through the hospitality space with the first-ever Equinox Hotel. Equinox set a new standard for performance travel, transcending categories while delivering a dependable, guest-first hotel experience guided by the hotel branding experts at Sideways. Our creative team translated the Equinox performance ethos across guest touch-points, from in-room experiences to digital content while the Sideways technology delivered a seamless web platform booking experience. Equinox Hotels debut property set the new standard for performance travel that only Equinox could bring.