EQUINOX HOTELS

EVERYONE
WANTS
SOMETHING,
but SOME
WANT IT
ALL

Equinox Mobile View

A new
standard
for
performance travel

Equinox Mobile View
Equinox Mobile View
Equinox Mobile View
Equinox Mobile View
Equinox Mobile View
Equinox Mobile View
Equinox Mobile View
Equinox Mobile View
Equinox Mobile View
Equinox Mobile View
Equinox Mobile View
Equinox Mobile View
Equinox Mobile View
Equinox Mobile View
Equinox Mobile View

When Equinox opened its first hotel in New Yorks new Hudson Yards, the property was sure to make a splash amongst its high-performing devotees.

Equinox Hotel
Equinox business Card

DESIGNING
A GUEST-FIRST
HOTEL
EXPERIENCE

Breaking through the hospitality space required a fine-tuned team of experts to deliver a dependable, guest-first hotel experience.

equinox hotel content creation magazine collateral creative visual design by sideways luxury creative branding agency in new york for real estate, hotels, hospitality, and residential
Equinox stationery collateral by sideways luxury creative branding agency in new york for real estate, hotels, hospitality, and residential
Equinox Hotel Stationery
Tea in room amenity design by sideways sideways luxury creative branding agency in new york for real estate, hotels, hospitality, and residential

Partners

  • Nick Knight
  • SHOWstudio
  • Collins
  • Hugo & Marie

Equinox sought Sideways to break through the hospitality space with the first-ever Equinox Hotel. Equinox set a new standard for performance travel, transcending categories while delivering a dependable, guest-first hotel experience guided by the hotel branding experts at Sideways. Our creative team translated the Equinox performance ethos across guest touch-points, from in-room experiences to digital content and our technology expertise delivered a seamless web platform booking experience. Equinox Hotels' debut property set the new standard for performance travel that only Equinox could bring.