MOXY HOTELS

Not Your
Garden variety
Hotel

Since 2016, Moxy has sought Sideways to lead creative strategy, visual identity, and content strategy for key new locations throughout North America and our creative partnership has bloomed ever since. At Moxy Chelsea, Sideways reimagined the urban jungle, blending neon botanically-inspired design with Italian romance — complementing the sophisticated interiors while embracing elements of Chelsea’s Flower District.

Not ALL THOSE
WHO WANDER
are LOST

Drenched in gold and caked in mud, Sideways created a modern motorcycle brand for Moxy Downtown Los Angeles — inspired by the seductive Yabu Pashelberg interiors, iconic Hollywood rebels, and the wanderlust of modern nomads. We developed the creative strategy and delivered the brand expression throughout: guest experience, room touch-points, food & beverage, and merchandise.

Hey!
I’m walkin’
here

For an area synonymous with tourists, it was fitting for Moxy Times Square to have a brand that plays on iconic New York tourism — with an irreverent and tongue-in-cheek attitude and a full-scale tattoo parlor concept with famed celebrity tattoo artist JonBoy.

Sideways brought Moxy Times Square to market with a creative suite beginning with a scalable brand strategy that could stand out in the one of the world's most competitive hotel landscapes with its bold campaign, a heat-seeking marketing approach, high-impact out-of-home, and playful collateral perfectly in sync with the Moxy spirit and audience .