A new home
for bold and
Largo’s new, Morris Adjmi designed condominium at 215 North 10th Street is Williamsburg's next notable home designed for residents on-the-rise in the center of Brooklyn's most vibrant neighborhood. Sideways created a brand that stands apart from expected real estate luxury – appealing to the doers, makers, and those who live boldly.
Designed for high-performing residences with an ever-changing life, Sideways crafted a sleek and reductive typographic identity with vibrant and irreverent collages. The result is a layered and lively brand that can dial up or down to meet a diverse buyerset.
NX 215 N 10th St Carousel
NX 215 N 10 Carousel
appeal of an
A modern, design-driven website that embraces the bold brand vision while delivering a comprehensive experience of NX's offering of flexible and amply sized residences, serene outdoor spaces and Williamsburg's cultural, culinary, recreational and entertainment scene.
Brand extensions through material and collateral met the understated, intimate, and upscale ethos of the NX spirit.
NX's out-of-home and exterior signage invited prospective residents to envision stepping from the streets through their front door to continue practicing their passions.
For NX, Sideways crafted an original and bold brand identity that expressed the creative and social pulse of Williamsburg and the prospective NX resident culture – doers and makers moving through their next crossroad of life. As an intimate development focused on a tailored home life with flexible, thoughtfully-designed residences, Sideways visualized a dynamic home base for those with an evolving lifestyle – living at the intersection of upscale, occasion, the everyday, and the ambitious.