Sideways Portfolio - Indigo Rd.

Sideways partnered Sydney Sierota of Echosmith with Indigo Rd. for a brand launch campaign that brought bohemian-chic to motel-hip.



Motor inn, what’s your price for likes?

Inspired by American heritage and the wandering spirit, indigo rd., Marc Fisher’s line for the youthful, carefree fashionista, launched just in time for festival season. Sideways designed a strategy for the brand’s social channels, including a campaign featuring boho-teen-queen, Sydney Sierota of Echosmith.

We connected the brand to pop culture and fashion aficionados. Our campaign showcased Sydney’s on-the-road persona with a motel-chic photo diary, shot at LA’s Farmer’s Daughter Hotel. 


Sydney Sierota