Sideways Portfolio - The Camden

Sideways created branding assets for The Camden Los Angeles a 1000+ unit rental building. 

Work included, branding, collateral design, creative direction, photography, media and positioning. 

The Camden Branding Suite

Modern Living. Classic Hollywood.

The Camden is a 1,000+ unit residential development on Hollywood and Vine in Los Angeles tailored to the LA Creative Class. When they partnered with iconic hospitality brand, sbe, they needed a fresh identity to appeal to large-living Angelinos. We took an updated stereoscopic palette to classic Hollywood imagery for The Camden's modern branding suite.

The Camden Billboard
The Camden Website